论文部分内容阅读
在现代广告设计过程中,创意思维是广告设计的灵魂。只有深刻打动消费者心灵的广告设计,才能称之为优秀且富有价值的广告设计。广告设计这门艺术,实际上是一种思维创新活动。科学技术日新月异的今天,人们对世界的认知水平,情感的表达以及价值观的诉求发生了一些变化,广告创意的内涵也随之发生了演变。社会主义核心价值观的引领下,广告设计的创意思维要求趋向民族化趋势。同时,优秀的中华民族传统文化影响现代消费者的心理。鉴于此,研究广告设计创意思维的民族化趋势,探索广告设计创意思维的民族化创新道路,培养本民族独特的广告创意思维与打造“中国味”的优秀广告艺术作品。
In the modern advertising design process, creative thinking is the soul of advertising design. Only deeply impressed consumers mind advertising design, can be called excellent and valuable advertising design. The art of advertising design is actually a creative thinking activity. With the ever-changing science and technology, people’s understanding of the world level, the expression of emotion and the values of the demands of some changes, the connotation of creative advertising also evolved. Guided by the core values of socialism, the creative thinking of advertising design tends toward nationalization. At the same time, outstanding Chinese traditional culture influences the psychology of modern consumers. In view of this, we should study the nationalization tendency of creative thinking in advertisement design, explore the nationalization innovation path of creative thinking in advertisement design, cultivate the unique creative thinking of our nation and create excellent advertising artwork with “Chinese flavor”.