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不久前,上海市向工业企业提出“强化销售”的整体战略。他们要求企业必须将销售人员的比例,从目前的不到2％提高到5％以上,将销售人员的待遇和地位提高到与技术人员大体相同的水平;同时,要扩大销售网络,灵活销售手段,拓展销售渠道,建立起快速灵敏的市场反应机制。 在国有企业转机建制、向市场经济迈进的今天,上海这种主动地把企业的生产、经营活动与市场紧紧衔接起来的做法,的确不失为搞活企业的具有战略意义的一招。 党的十四届三中全会通过的“50条决定”具体确定了企业的市场主体地位,以及企业进入市场的途径和方法。企业转换经营机制的《条例》、财会“两则”、《公司法》和新的税制,不仅为
Not long ago, Shanghai proposed an overall strategy of “strengthening sales” to industrial enterprises. They demand that companies must increase the proportion of sales personnel from less than 2% to more than 5%, increase the salaries and status of sales personnel to the same level as technical personnel, and at the same time, expand sales networks and provide flexible sales means. , expand sales channels, and establish a quick and sensitive market response mechanism. Today, when state-owned enterprises are transformed into a system and are moving toward a market economy, Shanghai’s move to actively link the production and business activities of the company with the market is indeed a strategic move to invigorate the company. The “50 Decisions” passed by the Third Plenary Session of the 14th CPC Central Committee defined the market’s main body position of enterprises and the ways and methods for enterprises to enter the market. The “Regulations”, “Two Regulations”, “Company Law” and the new taxation system for enterprises’ transformation of operating mechanisms are not only