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Web2.0是一种自下而上的、由广大用户积极参与和控制的互联网体系。更加多元化、个性化。随着互联网进入2.0时代,SNS网站作为极为彰显用户个性的网站,在BBS、博客之后异军突起,对互联网来说,是一场巨变,也是一种机遇和挑战,更代表着互联网进化的趋势和方向。本文试从中国SNS网站流行的现象入手,通过分析SNS网站的特征来揭示其在国内流行的原因、面临的困境,并提出科学合理的发展策略。
Web2.0 is a bottom-up, by the majority of users actively involved in and control of the Internet system. More diversified and personalized. As the Internet enters the 2.0 era, SNS website, as a site that highlights the user’s personality, suddenly emerges from the BBS and blog. It is a great change for the Internet. It is also an opportunity and a challenge. It also represents the trend and direction of Internet evolution . This article tries to start with the phenomenon of the popular SNS website in China. By analyzing the characteristics of SNS website, it reveals the reason why it is popular in China and the dilemma it faces. And it also proposes a scientific and reasonable development strategy.