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独山子石化公司“一线特殊贡献奖”颁奖晚会(以下简称“晚会”)作为一种极具独山子特色的文艺演出形式,凝聚力强,影响力大,丰富了独山子群众的文化生活,传递了企业发展的信息,印证了时代的辉煌。本文首先对“一线特殊贡献奖”颁奖晚会的历史发展进行了梳理,对晚会在企业文化以及独山子群众文化活动中发挥的作用进行了分析,并对晚会的可持续发展的营运策略和创新之道进行了探索。
Dushanzi Petrochemical Company “First-line Special Contribution Award ” Awards Gala (hereinafter referred to as “Evening ”) as a very Dushanzi characteristics of theatrical performances, cohesion and influence, enrich the Dushanzi mass culture Life, passing the message of business development, confirms the glory of the times. This paper first sorts out the historical development of “First-line Special Contribution Award ” awards show, analyzes the role played by the party in the corporate culture and Dushanzi mass cultural activities, and analyzes the operational strategies of the party’s sustainable development and Innovative ways to explore.