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这里所谈的黑白灰,指的是黑、白、灰色和“黑白灰结构”,它们均与招贴设计有着非同一般的关联。其关联之处在于黑白灰所体现出的大众性吻合了招贴为大众而设计的特殊性,而且,两者一旦形成合力,招贴必会产生出非凡的传达效力。黑白灰概念的形成源于客观世界,它是大众对客观事物
The term black and white gray as used here refers to black, white, gray, and “black and white gray structures,” all of which have a very different relationship to the poster design. The correlation lies in the fact that the publicity embodied by black and white gray is in line with the particularity of the design of the poster for the public. Moreover, once the two form a joint force, the poster will surely have an extraordinary effect of communication. The formation of the concept of black and white ash from the objective world, it is the public on the objective things