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随着电视媒体普及千家万户,其大众文化功能的不断凸现,电视已成为人们生活中不可或缺的文化必需品。而电视传播与民族文化传播的高度趋同性,又使电视媒体离不开地方民族文化。民族文化使电视这一大众媒体具有更强的亲和力,从而赢得广大民众的欢迎。传承民族文化,取悦于民众,引导民众是地方电视媒体发展的根本目的。
With the popularization of television media, tens of thousands of households are popularized, and its popular cultural functions continue to emerge. Television has become an indispensable cultural necessity in people’s lives. However, the high degree of convergence between the dissemination of television and the propagation of ethnic cultures also makes the television media inseparable from the local ethnic culture. The national culture has made the mass media, such as television, a more affluent force, thus winning the welcome of the general public. Inheriting the national culture, please the people, and guide the public is the fundamental purpose of the local television media.