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媒介生态观源于西方,其研究是把社会作为中心,强调媒介对社会的影响,我们可称之为媒介环境理论。我国自引入媒介生态概念以来,对之进行了中国化的改造。媒介生态理论视角是以媒介为中心,强调社会的各个方面对媒介发展的影响,属于真正意义上的媒介生态理论。在媒介生态学领域的研究上,中西方学者彼此做出了互为补充的研究,实际上媒介生态学是一门涉及十分广泛的学科。邵培仁教授在《论媒介生态的五大观念》中提出媒介生态涉及五大方面,即媒介生态整体观、媒介生态互动观、媒介生态平衡观、媒介生态
The concept of media ecology originates from the west. Its research focuses on society and emphasizes the influence of media on society. We can call it the theory of media environment. Since China introduced the concept of media ecology, it has carried out the transformation of China. Media ecological theory perspective is media-centered, emphasizing the impact of all aspects of society on the development of the media, which belongs to the real media ecology theory. In the field of research on the field of media ecology, Chinese and Western scholars have made complementary studies on each other. In fact, media ecology is a very broad subject. Professor Shao Peiren put forward five major aspects of media ecology in “Five Views on Media Ecology”, namely, the overall concept of media ecology, the concept of media ecology interaction, the concept of media ecology balance, the media ecology