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要说明刻下的全球设计热潮,最好的例证莫过于是各地城市相继涌现的设计展,热闹程度一如近十年席卷全球的电影展。然而,米兰作为一个设计之都,米兰设计展作为同类型活动中规模最大的一个,并不单纯因为它在商业活动上的成功,有本事吸引到不同国籍的人前来通商。米兰设计展的吸引力亦在于,在此时此刻,设计已经不纯粹是业界中人的事,而是一个城市的整体氛围。无论你会否花近百元买票入场参观本年度最新创作,设计的气息却随处皆是。这当然有赖各界的一呼百应,而协办单位亦积极筹办其他类型的周边活动,与民同乐
The best illustration of the momentous global design boom is the design exhibition that has taken place in cities all over the world, as lively as the world-renowned film show in the last decade. However, as a design capital of Milan, Milan Design Fair is the largest one of its kind, not only because of its success in commercial activities, it has the ability to attract people of different nationalities to trade. The attraction of Milan Design Fair is also that at this very moment, design is not purely a matter of industry but rather a city’s overall atmosphere. No matter whether you will spend nearly 100 yuan tickets to visit the latest creation this year, the design of the atmosphere but everywhere. Of course, this depends on the well-heeled public’s response. The co-organizers also actively organize other types of peripheral activities to enjoy music with the people