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对于一部投资不到千万,票房却能高达3亿的影片而言,这成功绝非“偶然”。近年来,好莱坞大片几乎成为了国产中小成本影片的梦魇,从发行方式的选择到档期的确定无不对其敬而远之,而2011年国产影片的“黑马”之作《失恋33天》却神奇地打破了这一中小成本影片的“票房宿命”。《失恋33天》最开始只是豆瓣网上的一个帖子,作者每天更新一篇讲述失恋后33天的故事,引发网友围观,
For a movie that costs less than $ 10 million and a box office of up to $ 300 million, this success is by no means “accidental.” In recent years, the Hollywood blockbuster has almost become the nightmare of domestic small and medium cost films, from the issue of the distribution options to determine the schedule of all at arm’s length, while the 2011 domestic movie “dark horse” for “romance 33 days” but magically Broke the “box office fate ” of this small and medium cost movie. “Lovelorn 33 days,” the beginning is just a post on the Internet, the author updated a story about romance after 33 days a day, triggering netizens onlookers,