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旅游市场分析,是旅游规划的重要内容之一,对于县域旅游的开发起到了重要的参考作用。本文运用旅游市场分析的框架,以临颍县为例,对我国中部农区县域旅游市场现状进行深入调查分析,获得年龄结构、职业构成、收入结构等方面的结论,以及旅游市场的基本特征,进而对中部农区县域潜在客源市场进行分析。并在此基础上,提出发展我国中部农区县域旅游的思路和策略。
Analysis of the tourism market is one of the important contents of tourism planning and plays an important reference role in the development of county tourism. This paper uses the framework of tourism market analysis to take Linying County as an example to conduct an in-depth investigation and analysis of the current situation of tourism markets in counties in central China. The conclusions of the age structure, occupational composition, income structure and other basic characteristics of the tourism market, And then analyze the potential source markets in the middle rural areas. And on this basis, put forward the ideas and strategies for the development of county tourism in rural areas in central China.