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我本非广告业内人士,由我来评论广告业有班门弄斧之嫌。但本期学术主持Jeanne敢于推荐我来撰稿,我又有何不能写呢?我虽然仅仅从事过24天纯粹的广告工作,但大学念的是新闻,本身又从事的是媒体工作,这些都与广告或多或少有些联系,姑且斗胆妄言两句吧。前两天一个甲方的品牌总监写道:“对于marketing来说,it’s the best of time,and it’s the worst of time.”(“这是最好的时代,也是最坏的时代。”)一句话,把营销人处在
I am not a non-advertisers, let me comment on the advertising industry has misunderstood. However, this issue of academic chair Jeanne dared to recommend me to write a copy. Why can not I write it again? Although I had only been engaged in 24 days of purely advertising work, but the university read the news and engaged in media work, And advertising more or less some contact, let it be casually two words. A couple of days ago, a brand owner wrote: “For marketing, it’s the best of time, and it’s the worst of time. ” (“This is the best and worst time.”) ") A word, the marketing staff in