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“封面的问题在于你没有抓住那些不固定的读者。你忽略了每月购买这本杂志的10万固定读者和偶尔购买它的20万读者。”总有这样的情况,是封面把杂志卖给了读者,它们像招贴画一样吸引着读者。因此只有在这方面有所开拓,才能赢得竞争。封面已发展成为全方位的营销工具。没有什么地方比在美国,世界最大的杂志市场,更能体现这一点了。美国版Vogue是很好的例子,它每期的封面都是精心设计的。该杂志前艺术指导Sheila Jack说:“有时,每期我们会做二至三个很相像的封面。往往使用同一个模
”The problem with the cover is that you did not grab those unflinching readers.You ignored the 100,000 readers who bought this magazine monthly and the 200,000 readers who bought it occasionally.“ There is always the case that the cover Magazines are sold to readers, who attract readers as much as posters. Therefore, it is only by opening up in this respect that we can win the competition. Cover has developed into a full range of marketing tools. There is nothing better than this in the United States, the largest magazine market in the world. The American version of Vogue is a good example of the cover of each issue. Sheila Jack, former art director at the magazine, said: ”Sometimes we do two or three pretty covers for each issue, often using the same model