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营销环境与传媒技术的重大变化催生了商业设计与推广领域的整合发展思路,本文从整合营销传播的理论内涵入手,分析了当前营销推广和艺术表现手段上的变迁,并提出了高校专业建设应该顺势而变的论点。本文全面详细地就如何在IMC的环境下展开艺术设计各专业间的交融性建设展开论述,并形成了建设思路的框架模型。
The major changes in the marketing environment and media technologies have given birth to the idea of integrated development in the field of commercial design and promotion. Starting with the theoretical connotation of integrated marketing communication, this paper analyzes the current changes in marketing and artistic means of performance, Homeopathy and change arguments. This article discusses in detail how to carry out the intercrossing construction of art design profession in IMC environment and forms the framework model of building thought.