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艺术大众化的发展促进了艺术衍生品的出现,随着我国经济社会的不断发展,艺术衍生品市场发展越来越广迅速。艺术衍生品将艺术与商品有效地结合,满足了广大人品群众日益增长的精神文化需求。因此,我国推动艺术衍生品的发展有利于丰富民众的业余生活,开发我国艺术市场的发展潜力。本文对艺术衍生品进行了简要的概述,同时分析了我国艺术衍生品发展中存在的问题,在此基础上提出了提升艺术衍生品市场竞争力的有效方式。
The popularization of art has promoted the emergence of art derivatives. With the continuous development of economy and society in our country, the market for art derivatives has become more and more rapidly and rapidly. Art derivatives will be the effective combination of art and merchandise to meet the growing masses of people’s spiritual and cultural needs. Therefore, promoting the development of art derivatives in our country is conducive to enriching the leisure life of the public and developing the development potential of the art market in our country. This article gives a brief overview of art derivatives, and analyzes the problems in the development of art derivatives in China. Based on this, it puts forward an effective way to enhance the market competitiveness of art derivatives.