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我对新媒体的第一次震撼感受,源自于一次不经意间的小小试验。2006年初,上海家化美加净手霜的客户经理告诉我们,当年由于比较着力于面霜的推广,手霜的广告预算将有不足,让我们思考一下有什么其他的方法可以让手霜在有限的预算中保持一定的销售增长。
My first feelings of shocking new media come from a small trial inadvertently. In early 2006, the account manager of Shanghai Jahwa American GAC hand cream told us that in the past due to the promotion of facial cream, there would be a lack of advertising budget for hand cream. Let’s think about other ways to make hand cream within a limited budget In maintaining a certain sales growth.