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行动导向教学是以培养学生职业能力为目标的一种职业教育的教学活动,它以学生兴趣为出发点,具有行动过程的合作性、教学过程的完整性、教学评价的开放性,以及行动过程的多变性等特征。在中职教育中,市场营销是一门比较重要的课程,受到学生的欢迎,也是一门理论与实际紧密结合的课程,教师可以将行动导向教学法应用在市场营销课程教学中。
Action-oriented teaching is a kind of vocational education teaching activity aimed at cultivating students ’vocational ability. It takes the students’ interests as the starting point, has the cooperation of the action process, the integrity of the teaching process, the openness of the teaching evaluation and the course of the action process Variability and other characteristics. In secondary vocational education, marketing is a relatively important course, which is welcomed by students. It is also a course that combines theory with practice. Teachers can apply action-oriented teaching in marketing course teaching.