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正像真实是新闻的生命一样,准确是标题的生命。一条制作成功的标题,一定要体现准确、鲜明、简洁、生动这样几个要求。其中,准确则是第一位的,它是鲜明、简洁、生动的基础。离开了准确,其他几个要求也就成了无本之木、无源之水,标题提示新闻内容、评价事件性质等作用也就不复存在。 准确,简言之,即是题文一致,即标题能准确地反映新闻的内容或表述的思想。具体说来,它包括以下几个方面的含义: 第一,标题所揭示的事迹,是新闻中本来就有的,不能无中生有,随意虚构。标题引用新闻事实,必须严格掌握分寸,丁是丁,卯是卯,不能随意夸大或缩小,更不能有虚假成分,否则会造成标题的失实。
Just as reality is the life of news, the exact life of the title. A successful production of the title, we must reflect the accuracy, clarity, simplicity, vivid such a few requirements. Among them, the accuracy is the first, it is clear, simple, vivid foundation. Leave the accurate, a few other requirements has become a woodless, passive water, headline news content, evaluation of the nature of the incident will cease to exist. Accurately, in short, it is the same topic that the title accurately reflects the content or presentation of the news. Specifically, it includes the following aspects: First, the stories revealed in the title are inherent in the news and can not be invented without any fiction. The title refers to the facts of the press. It is necessary to strictly control the sense of proportionality. If the title is Ding, Mao is Mao, and he can not arbitrarily exaggerate or reduce it. Moreover, he can not have false elements, otherwise the title may be misrepresented.