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戏曲是中华民族最宝贵的传统艺术,它优美的旋律、丰富的内涵和绝妙的表演一直深深感染着人们。戏曲的传承与发展已经走过了鼎盛时期,面对着科技日益进步和新媒体时代的到来、观众审美意识的变化、后现代文化的兴起等因素,戏曲传播犹如逆水行舟。我们不应让有着浓厚的民族文化和璀璨的艺术情韵的戏曲终止于当代。本文通过戏曲传播的新载体——媒体,在多媒体视角下探究戏曲传播存在的问题及原因,从而基于多媒体视角下构建戏曲传播的新策略,为戏曲传播发展寻找一个新的突破点。
Opera is the most precious traditional art of the Chinese nation. Its beautiful melody, rich connotation and excellent performances have deeply infected people. Inheritance and development of traditional opera has come its heyday. Facing the progress of science and technology, the advent of new media era, the change of audience’s aesthetic awareness and the rise of postmodern culture, the spread of traditional opera is like a boat. We should not let the drama, which has a strong national culture and a bright artistic passion, end up in the contemporary era. This paper explores the problems and causes of the spread of opera through the new media of drama communication - from the perspective of multi-media, so as to find a new breakthrough point for the development of the spread of drama based on the new strategy of constructing drama communication from the perspective of multimedia.