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身处内地省会城市的罗新早年通过做沙发生意,完成了自己的原始积累。1985年,他改行从事服装的生产与销售,主攻地、市级市场。经过多年努力,其服装在省内已有相当知名度,资产也达数百万元。 很长一段时间里,罗新没想过要将企业做成很大的规模。企业一直类似作坊式的运作,没请管理人员,也不借贷,完全是靠自己的钱滚雪球,品牌建设虽也有些意识,但又缺乏规划。
Luo Xin, who is in the capital city of the Mainland, completed his original accumulation by doing the sofa business in his early years. In 1985, he diverted to the production and sale of apparel, the main market, municipal. After years of hard work, its clothing has gained considerable popularity in the province and its assets have reached several million dollars. For a long time, Luo did not expect to make a large enterprise scale. Business has always been similar to the workshop-style operation, no management staff, nor borrowing, is entirely snowball their own money, brand building, though also some awareness, but lack of planning.