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新媒体分化、削弱电视媒体新闻话语权。面对电视生态环境的改变,电视新闻节目主持人要主动实现“三个转变”:传播理念应从单向传播变为双向传播,强化与受众互动;业务素养应从主持常规新闻栏目变为驾驭大时段直播,提高直播能力;职业规划应从信息播报员变为意见领袖,培养评论能力。
Differentiation of new media, weakening the news media right to speak. In the face of the change of the ecological environment of TV, the TV news program host should take the initiative to realize “three changes”: the concept of communication should be changed from one-way communication to two-way communication and the interaction with the audience should be intensified; the professional accomplishment should be changed from the moderation of regular news section to the control Broadcast live for a long period of time, and enhance the live broadcasting capability. The career planning should change from the information broadcaster to the opinion leader and cultivate the commentary ability.