论文部分内容阅读
伴随着中国汽车商贸领域企业集团化的发展趋势,研究影响企业绩效的关键影响因素,对于相关企业和行业的发展意义重大。本文通过对某汽车集团的研究,认为公司的激励机制和客户满意度状况是影响企业业绩的最主要因素。因此,中国汽贸集团在发展过程中,既要重视近期的业绩,更要注重并坚持集团的战略方向;公司要在激励机制设计上进行加强和改进,同时关注客户满意度建设和品牌建设,以提升企业绩效。
With the development trend of enterprise grouping in the field of China’s automobile commerce and trade, studying the key influencing factors affecting the performance of enterprises is of great significance to the development of related enterprises and industries. This article through a car group research, that the company’s incentive mechanism and customer satisfaction status is the most important factor affecting business performance. Therefore, during the development of the China Metallurgical Trade Group, it is necessary to attach importance to recent achievements, but also to pay attention to and adhere to the strategic direction of the Group; companies should strengthen and improve the incentive mechanism design, while paying attention to customer satisfaction and brand building, To enhance business performance.