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标识设计的发展经历了从认知到重视、从感性到理性、从注重商业竞争到强调深层的文化表现的过程。标识作为一种视觉语言的图形符号,是一种浓缩的视觉艺术语言,是企业、集团理念和精神内涵的传播载体,传递着大量的信息和特定的内涵。强调文化内涵是任何优秀设计作品不可或缺的元素,是艺术作品的生命之所在,失去文化内涵的艺术作品必将失去生命力。
The development of logo design has gone through from cognition to attention, from sensibility to rationality, from focusing on business competition to emphasizing deep cultural expression. As a graphic language of visual language, logo is a condensed visual art language which is the carrier of communication among enterprises, group philosophy and spiritual connotation, conveying a great deal of information and specific connotation. Emphasizing that cultural connotation is an indispensable element of any outstanding design work is the life of the artwork and losing the cultural connotation of the artwork is bound to lose its vitality.