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企业形象识别系统 CIS 出生于美国,发展在日本,繁荣于东南亚,变调在中国大陆。自从广东太阳神公司第一个引进并实施 CIS以后,全国几万家广告与设计公司一哄而起,为数万家国内公司大兴 CI 运动,虽然普及了新知识及改善了企业外表形象,但时至十多年后的今天有几家大牌企业是靠 CIS 发家的?就连当年神气活现的太阳神现如今也太阳落山了,细究原因发人深省。
Corporate Identity System CIS was born in the United States, developed in Japan, flourished in Southeast Asia, changing in mainland China. Since the first introduction and implementation of the CIS by Guangdong Apollo, tens of thousands of advertising and design companies nationwide have come together to launch Daxing CI campaigns for tens of thousands of domestic companies. Although new knowledge has been popularized and corporate appearances have been improved, When more than a decade later, there are several big-name companies rely on CIS fortune? Even when the air god of the sun is now also the sun sets, the reasons for thought-provoking thought-provoking.