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自从1973年中央电视台通过当时先进的微波传送技术把在武汉举办的享有国球地位的全国乒乓球比赛向全国实况播出,首次实现对体育赛事进行远距离微波传送实况转播,42年来央视一直保持着中国体育赛事播出第一平台的权威地位,这一方面源于技术及资源上的先发优势,更多的却是通过不断努力积累而获得的。笔者曾在上世纪末供职于全面推动央视体育节目运营的未来广告以及所属央视
Since 1973, CCTV passed the state-of-the-art microwave table tennis tournament held in Wuhan to the national live broadcasting through the state-of-the-art microwave transmission technology in 1973. It has for the first time realized the live broadcasting of long-distance microwave transmission of sports events. CCTV has been maintaining its position for 42 years The first platform of Chinese sporting events broadcast the authority of this platform, on the one hand from the technology and resources on the first mover advantage, but more through continuous efforts to gain access. The author worked in the end of the last century to promote the operation of CCTV sports in the future of advertising and their affiliated CCTV