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在位于北京南六环的北京中集车辆4S店,笔者看到了整齐划一的4S基地、漂亮有气势的店面和人性化的店内设施,也感受到了中集发展专用车的决心及其“家大业大”的实力。身为中国国际海运集装箱(集团)股份公司(中集集团)的专用车板块,中集车辆集团“背靠大树好乘凉”,不但在5年时间里通过收购兼并,坐上了专用车老大“宝座”,还运用手中充裕的资金、人才实力,首先在北京、上海和深圳三地开设了3家4S全资专卖店。然而,4S店的建立仅仅揭开了中集专用车战略的“冰山一角”。
At Beijing CIMC 4S shop located in Beijing’s South Sixth Ring Road, the author saw a neat and uniform 4S base, a beautiful and imposing storefront and user-friendly in-store facilities. It also felt CIMC’s determination to develop a dedicated car and its “great cause Big ”strength. As a special vehicle segment of China International Marine Containers (Group) Co., Ltd. (CIMC), CIMC Vehicle Group “backed by the trees and enjoying the shade” not only passed the acquisition and merger in 5 years, “Throne”, also use the hands of ample funds, personnel strength, first in Beijing, Shanghai and Shenzhen opened three 4S wholly-owned stores. However, the establishment of the 4S shop opened only the “tip of the iceberg” of CIMC’s special vehicle strategy.