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《申报》并不是中国近代最早的中文报纸,但它却在短短十几年的时间里就发展成为上海首屈一指的销量最大的报纸。它由英国商人美查等四人集资1600两白银在上海创立。从1872创刊到1949年停刊的77年时间里,《申报》虽然经过了美查、席子佩和史量才三个人先后经营,起落反复,但在定位上始终把赢利做为办报的首要目的,力求“义利兼顾”。内容上继承古代优秀文化,尽量迎合中国读者的口味,重视言论的作用和文艺
The “Shenbao” was not the earliest Chinese newspaper in modern China, but it developed into the largest-selling newspaper in Shanghai in only a dozen or so years. It is funded by four British businessmen, the United States to raise funds 1,600 two silver was founded in Shanghai. In the 77 years since its publication started in 1872 and ceased publication in 1949, although the “declaration” passed through the United States and the Republic of China, Matsuizai and Epoch did not operate in succession until there were repeated ups and downs, it always made profit as the primary objective of running a newspaper. , And strive to “justice both”. The content inherits the ancient excellent culture, try to cater to the tastes of Chinese readers, attach importance to the role of speech and literature and art