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最近几年,童书出版市场持续向好,也引来众多“闯入者”。童书出版成为近几年来拉动出版增长的出版领域,每年保持10%~20%的增幅。随着国家二胎政策的放开,新生儿出生率随之增高,市场对童书出版的前景更加看好。与前些年“全国500多家出版社都在做童书”相比,如今童书出版的竞争更加激烈。专业少儿出版社在渠道、营销、资本、技
In recent years, children’s book publishing market continues to improve, but also attracted many “intruders.” Children’s book publishing has become the publishing field that has driven the growth of publishing in recent years, maintaining an annual increase of 10% to 20%. With the liberalization of the policy of the second child birth in the country, the birth rate of newborns has increased, and the market is even more optimistic about the prospect of publishing children’s books. Compared with a few years ago, “more than 500 publishers are making children’s books”, today’s children’s book publishing competition more intense. Professional children’s publishing house in the channel, marketing, capital, technology