论文部分内容阅读
虽然房地产广告是国际4A广告公司不大进入的领域,但随着在中国蓬勃发展的经济中,房地产市场比例的急速扩张,国际4A不会仍然坐视这块硕大的蛋糕落入别人嘴里。电通(上海)广告公司代理金地·格林世界(2100亩国际人文小镇),首次运作房地产广告属于尝鲜之举,但也成为电通深入房地产广告领域的绝好契机,我们必须下更大的工夫为这块市场增色。我们在项目开始之前便着力深究建筑空间与人的关系,创意团队陷入了思考与碰撞当中,到底人和
Although real estate advertising is a small entry point for international 4A advertising companies, with the rapid expansion of the real estate market in China’s booming economy, the international 4A will not still sit idly by as this gigantic cake falls into the wrong mouth. It is a first-mover move for telecom (Shanghai) advertising agency to deal with Golden Green World (2,100 mu international cultural town), but it is also a perfect opportunity for Dentsu to penetrate the real estate advertising field. We must make greater efforts Time to add color to this market. Before the start of the project, we focused our attention on the relationship between building space and people, and the creative team was caught in thinking and collision. In the end,