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迄今为止,经营创收总量(以下称总产值)仍然是城市广播电视台(以下简称城市台)之间实力比较的直观指标。在规模导向的背景下,城市台专注于总产值的增长,对于成本控制缺乏动力,忽视了人均产值和利润总额的提升。在宏观经济复杂多变、电视创收能力持续下降的大环境下,城市台的管理者在关注总产值的同时,开始关注人均产值问题。本文探讨以总产值和人均产值为主要经营指标的经营绩效管理问题,以促进城市台规模与效益的同步增长和综合竞争力的进一步提升。一、总产值和人均产值
So far, the total amount of revenue generated from operations (hereinafter referred to as gross output value) remains an intuitive indicator of the strength of power among city radio and television stations (hereinafter referred to as city stations). In the context of scale-oriented, Urban Taiwan focused on the growth of gross output value, lack of motivation for cost control, ignoring the per capita output and total profit increase. Under the macroeconomic complex and ever-changing television income-generating capacity continued to decline, city station managers began to pay attention to the output value per capita while paying attention to the output value. This article explores the business performance management with the total output value and per capita output as the main management indicators so as to promote the simultaneous growth of scale and efficiency of the urban area and the further improvement of comprehensive competitiveness. First, the total output value and output per capita