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O2O、大数据、云计算……数字化的环境每天都在刷新我们的商业逻辑。每个人、每个企业都被裹挟其中,无可逃避。到底什么是对的改变?什么又是真正的大商业?答案让我们一起寻找。而我们看到了相同的时代潮流,就是每个公司都不再安分。于是,我们关注了几家公司,它们来自零售业、广告业、大众媒体、设计等几个有代表性的领域,看看在传统和未来之间,在现实和想象之间,究竟会有怎样的新思维存在。它们做出的尝试是否可以为我们打开一扇“大创意”的门,让我们对未来少一些陌生和恐
O2O, Big Data, Cloud Computing ... The digital environment is refreshing our business logic daily. Everyone, every business has been coerced, inevitable. What is the change in the end? What is the real big business? Let us look for the answer. And we see the same trend of the times, every company is no longer secure. So we looked at a few companies that came from several representative areas, such as retail, advertising, mass media, design, and so on, looking at what is going to happen between tradition and the future, between reality and imagination New thinking exists. Whether they can try to open a door to “big ideas” for us and make us less alien and fearful of the future