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刘:陶教授您好,为使“当代营销”办得更富时代气息,与读者贴得更近,我们以后每期都将请一位嘉宾来为我们主持这个栏目,作为第一位嘉宾主持人,您想跟我们的读者说的第一句话是什么呢?陶:首先,我希望通过这个栏目结识更多的国内外的工商界朋友,把我们中国的营销学向前推进一大步。刘:随着市场经济发展,营销学越来越显示出巨大的生命力,对于企业来说,它无疑是立足之本,有的企业家称它为基础学、必修课。请谈谈我国目前的营销环境。陶:营销学实际上是企业如何走进市场的学问。一些率先学习营销理论及技巧的企业,很快见到了成效,如健力宝、琴岛·
Liu: Prof. Tao Tao Hello, in order to make the “modern marketing” more rich atmosphere, and readers posted more closely, we will invite a guest for each of us in this issue, as the first The guest host, what do you want to say to our readers? Tao: First of all, I hope to get to know more domestic and foreign friends in the business sector through this column, and to push forward our marketing in China. Stride. Liu: With the development of the market economy, marketing has increasingly shown great vitality. For enterprises, it is undoubtedly the foundation of this. Some entrepreneurs call it basic science and required courses. Please talk about our current marketing environment. Tao: Marketing is actually a knowledge of how companies enter the market. Some companies that took the lead in learning marketing theories and techniques quickly saw results, such as Jianlibao and Qindao.