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处于湖南中心区域的长株潭饭店业的发展一直居于全省领先地位,但目前,长株潭的饭店业存在着明显的不平衡,只有对三市饭店业资源进行有效整合,才有可能创造最佳效益。长株潭城市群“两型社会”试验区的确立,将有助于发挥中心城市的核心作用。巨大的市场空间和三市共同发展的需要,将成为长株潭饭店业资源的整合优势。而树立整体营销战略,扩大规模,提高管理水平则是饭店业资源整合的基本思路。
The development of Changsha, Zhuzhou and Xiangtan restaurants in the central area of Hunan has always been a leader in the province. However, there is a clear imbalance in the hotel industry in Changsha, Zhuzhou and Xiangtan. Only through effective integration of the hotel resources in the three cities will it be possible to create Best benefit The establishment of Chang-Zhu-Tan urban agglomeration and the “two-oriented society” pilot area will help to play a central role in the central city. Huge market space and the three cities need to develop together, will be the integration of Changsha, Zhuzhou hotel industry resources advantages. The establishment of the overall marketing strategy to expand the scale and improve the management level of the hotel industry is the basic idea of resource integration.