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近来,大名鼎鼎的戴尔(中国)公司正遭遇来自内因与外因共同作用的危机,其母公司传奇成长的神话正在被理性的人们重新认识:一家员工满意度低下的企业能持久实现其“直销模式”所大力倡导的顾客价值至上的原则吗?这家在中国推行绝对“销售额主义”的跨国公司如何才能更好地融入中国?诚然,从业绩成长、市场份额以及对市场机会的把握方面,戴尔均出类拔萃,堪称“成功”的企业典范。但在其神秘面纱慢慢被揭开时,人们更愿意把戴尔称为“凶猛的新式资
Recently, the famous Dell (China) company is experiencing a crisis from the internal and external causes, the myth of the legendary growth of its parent company is being re-recognized by rational people: a company with low employee satisfaction can achieve its “direct marketing model” Vigorously advocated the principle of the highest customer value? This in China to promote absolute “salesman” multinationals how to better integrate into China? Admittedly, from the performance growth, market share and grasp of market opportunities, Dell Are outstanding, 堪称 “successful” business model. However, in its mysterious veil was slowly opened, people are more willing to Dell called "fierce new style of funding