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在新媒体发展的过程中,也出现了相当多的挑战,一些挑战是来源于外部的冲击,另一些挑战则是人们对其使用上存在的认知不足或者本身没有太高的使用意向。为了切实提高新媒体在当前时代的有效发展,需要对这些挑战进行合理的应对。本文主要对新媒体当前发展面临的主要挑战进行了一定的分析,并提出了一部分应对策略。
In the process of new media development, quite a few challenges have emerged. Some of the challenges come from external shocks. Others are people’s lack of understanding of their use or their inability to use too much. In order to effectively improve the effective development of new media in the current era, these challenges need to be dealt with rationally. This article mainly analyzes the main challenges that the new media faces at present and puts forward some countermeasures.