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美国标识专家艾丽娜·惠勒曾经说过:“成功标识的一个重要功能就是让销售变得更容易。”这句话用在ASSURANT公司的标识重建上非常合适。ASSURANT的母公司是荷兰的FORTIS银行/保险集团,一直作为一个运营部门活跃于美国金融市场,自从1997年以来并购了一些美国的小信用卡业务,枝叶慢慢越来越庞杂。到2004年,FORTIS管理层决定将这些分
Alina Wheeler, an American signage specialist, once said: “An important function of a successful sign is to make sales easier.” The phrase is a good fit for ASSURANT’s logo rebuild. ASSURANT’s parent company, the FORTIS Bank / Insurance Group of the Netherlands, has been active in the U.S. financial markets as an operating unit and has been complicating the acquisition of some small credit card businesses in the United States since 1997. By 2004, FORTIS management decided to divide these points