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报业网站不仅要练就传播能力,更要具备新媒体的产品能力以及根据不同传播渠道所对应的产品特性、受众偏好等,将报业的采编优势转化为在新媒体产品上的内容能力。
Newspaper websites not only need to practice their ability of communication, but also possess the product capabilities of new media and the product features and audience preferences of different communication channels, so as to transform the advantage of newspaper industry into the content capability of new media products.