Executive Decision:Text or Talk?

• 作 者: Rahma Karam
• 机 构: the Huazhong University of Science and Technology,
• 出 处: China & Africa
• 发表日期: 2011年05期
• 关键词: spending customers calls Nielsen totally voice friends messaging mother telecom

Nielsen Media, a global market researchcompany, reported in March that spending onvoice calls has gone down significantly over thelast five years, while customers’ text spendingis increasing. It’s anticipated that textingwill eclipse voice calls totally in three years.

Nielsen Media, a global market research company, reported in March that spending onvoice calls has gone down significantly over thelast five years, while customers’ text spendingis increasing. It’s anticipated that textingwill eclipse voice calls totally in three years.