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11月30日，在北京展览馆报告大厅，几百家国内外媒体记者蜂拥而至，数十位影视明星、艺术家和社会名流、企业、高管觥筹交锗。这里有孔祥东、薛伟两位古典音乐大师的经典出演，有艺术鉴赏会，包括张学友、金城武、池珍熙和周迅在内的《如果．爱》剧组演员也悉数到场。这是天恒拓展房地产开发有限公司正在为其顶级住宅产品——Naga上院举行揭幕庆典的现场。但明眼人很容易就能看出这次首映礼与一般开盘庆典的显著不同，这极具浓郁文化气息的开盘典礼如果只用地产营销惯用的“吸引眼球”四个字，已经不足以说明为什么《如果爱》＆Naga上院首映礼能够有如此大的磁力吸引着众多的演绎明星，艺术家和社会名流。用天恒拓展总裁李建国的话说就是“高端的东西是无界的，Naga实际上是建造了一个圈子，吸引着拥有共同品位和追求的人。”这也是为什么Naga上院能够与宾利汽车达成品牌联盟战略的原因，李建国用一个充满文化气息、蕴含东方神韵的建筑作品搭建了一个平台，把这些人联系到一起，从楼盘的本身到其营销策略都充满了文化内涵和他个人独得的见解，将文化奇葩的浓郁香气融入顶级豪宅之中。
On November 30, at the Beijing Exhibition Hall’s reporting hall, hundreds of reporters from home and abroad flocked to dozens of movie stars, artists, celebrities, corporations and executives to raise money for germanium. There are Kong Hsiang-tung and Xue Wei, two classics of classic music masters, including an art appreciation society including Jacky Cheung, Takeshi Kaneshiro, Chi Jin-hee and Zhou Xun. Love “cast also full scene. This is Tian Heng Extension Real Estate Development Co., Ltd. is the scene for the opening ceremony of its top residential product - Naga Upper House. However, it is easy for the discerning individual to see the significant difference between this premiere ceremony and the general opening ceremony. The opening ceremony of this highly cultural atmosphere is not enough to explain why the words ”eye-catching“ are only used in real estate marketing ”Love“ & Naga The Upper House premiere can have so much magnetism that attracts numerous celebrities, artists and celebrities. In the words of Li Jianguo, president of Tianheng Expansion, ”high-end things are unbounded, and Naga is actually building a circle that attracts people with common tastes and pursuits." That is why Senate Naga is able to negotiate a brand alliance with Bentley The reason, Li Jianguo with a full of cultural atmosphere, contains the oriental charm of architectural works to build a platform to connect these people together, from the real estate to its marketing strategy is full of cultural connotation and his personal independence of the views of the culture Wonderful aroma into the top luxury.