从几种修辞手段看语境共识在交际中的重要性

• 作 者: 张金玲 杨敬伟
• 机 构: 河北省华北煤炭医学院外语系,
• 出 处: 吉林教育
• 发表日期: 2010年01期
• 关键词: 语境效果 语境共识 英文广告 情景知识 仿拟 语境因素 汉语广告 巴珊 中起 语用意义

修辞手段在交际中起着很重要的作用,但在实际交际中,并不是运用了修辞手段就能达到它应有的效果。因为修辞效果一方面取决于运用者运用的技巧,另一方面取决于听者理解的程度,这就是说交际的成功需要以交际双方共同的语境知识为基础。本文主要以几种修辞手段为例来探讨语境共识在交际中的重要作用。

Rhetorical devices play a very important role in communication, but in actual communication, rhetorical devices can not achieve its desired effect. Because the rhetorical effect depends on the one hand, the application of the skills of the user, on the other hand, depends on the level of understanding of the listener, which means that the success of communication needs to be based on the common context knowledge of both parties. This paper mainly uses several rhetorical devices as examples to explore the important role of contextual consensus in communication.