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随着案例教学法在大学教育中的普及,国际营销教学中的案例教学越来越受到重视;但当前国际营销教学中对案例教学法的运用还存在不足,极大地限制了案例教学法对提升教学效果的重要价值。鉴于此,从营销学与国际营销学的差异入手,对当前国际营销案例教学存在的诸多现实问题进行归纳与总结,在此基础上对案例教学法在国际营销教学中的实施策略进行深入分析与探讨,旨在为提升国际营销教学水平提供有价值的启示与建议。
With the popularization of case teaching method in college education, the case teaching in international marketing teaching is getting more and more attention. However, the current teaching method of case teaching in international marketing teaching still has its shortcomings, which greatly limits the improvement of case teaching method The important value of teaching effectiveness. In view of this, starting from the difference between marketing and international marketing, this article summarizes and concludes many practical problems in current international marketing case teaching. Based on this, it also carries out an in-depth analysis of the implementation strategies of case-based teaching in international marketing teaching and Explore, aim to provide valuable enlightenment and suggestion for raising international marketing teaching level.