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经济社会中权利流动的趋势表明,和最终消费者的距离越近越有机会掌握市场的权利。由此,广告行业的价值支点的变化和调整方向已经不言自喻了。那就是向消费者转移,从帮助企业控制影响消费者的行为,转向帮助企业贴近和充分服务于消费者。
The trend of the right to mobility in the economy and society shows that the closer the distance to the final consumers, the more they have the opportunity to grasp the rights of the market. As a result, the advertising industry’s value of the fulcrum changes and adjustments have been self-evident. That is to consumers, from helping businesses control the impact of consumer behavior, to help businesses close and full service to consumers.