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对于今天的房地产开发商而言,品质地产是一个无法回避的概念,亦是市场不断竞争和规范出现的必然结果。但在品质化地产的背后,还有一个更高的目标存在,那就是品牌地产。地产开发商走向品牌化道路,到底是理想还是空想?“2005-2006(首届)品牌峰会”给出了一个初步的答案,而“品质地产与品牌运营高峰论坛”更提供了一个现实的辩论台。
For today’s real estate developers, the quality of real estate is an unavoidable concept, but also the market continues to compete and regulate the inevitable result. But behind the quality of real estate, there is a higher goal exists, that is, brand real estate. Real estate developers to the brand road, in the end is ideal or utopian? “2005-2006 (first) Brand Summit ” gives a preliminary answer, and “Quality Real Estate and Brand Operations Forum ” provides a Realistic debate platform.