论文部分内容阅读
随着知识经济的发展以及经济全球化趋势日益显现,企业竞争环境的变化对企业文化理论和实践提升提出了新的要求。企业文化对企业的成功起着越来越重要的作用,越来越多的企业希望建设优良的企业文化。分析发现,企业文化建设必须合理利用心理强化、认同、心理定势、模仿、从众心理等各种心理机制。
With the development of knowledge-based economy and the trend of economic globalization, the changes of the competitive environment of enterprises put forward new requirements on the promotion of corporate culture theory and practice. Corporate culture plays an increasingly important role in the success of an enterprise. More and more enterprises want to build an excellent corporate culture. Analysis found that the building of enterprise culture must make rational use of psychological strengthening, identity, psychology, imitation, herd mentality and other psychological mechanisms.