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【目的】新媒体时代的科普期刊发展创新存在多个突破口,需要探讨其创新变革的可能性。【方法】采用个案研究和综合分析结合的方式,总结科普期刊的三重转向。【结果】科普期刊应推进新媒体转向、经营语态转向和运营模式转向。【结论】在互联网+洗礼各个行业的汹涌浪潮之下,科普期刊应建设基于新媒体平台的内容生产和传播新模式;致力于提供优质的科普体验;成为科普文化产业链的主导枢纽并延循类别化发展道路。
【Objectives】 There are many breakthroughs in the development and innovation of popular science journals in the new media era, and the possibility of innovation and innovation needs to be explored. [Methods] By combining case studies and comprehensive analysis, this paper summarizes the trend of popular science journals. 【Results】 Popular Science Periodicals should promote the shift of new media, business voice and operational mode. 【Conclusion】 Under the tide of Internet + baptism in various industries, science journals should build a new mode of content production and dissemination based on the new media platform; devote themselves to providing high-quality science popularization experience; become the leading hub of science popularization industry chain and delay Category of development path.