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乡村旅游逐渐成为一股新的旅游风尚,其进入中国市场已经多年了,但仍然处于发展初级阶段,造成其发展缓慢的原因繁多且复杂,本文从我国乡村旅游的发展现状入手,利用SWOT分析法对我国乡村旅游发展的优势、劣势、机会和威胁进行详细分析,并基于此分析提出对发展乡村旅游的建议。
Rural tourism has gradually become a new style of tourism. It has been in the Chinese market for many years. However, it is still in the initial stage of development, causing many reasons for its slow development. Due to the current situation of rural tourism in our country, this paper uses SWOT analysis This paper analyzes the advantages, disadvantages, opportunities and threats of the development of rural tourism in our country in detail. Based on this analysis, it puts forward some suggestions on the development of rural tourism.