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电影看贺岁,电视看开年。2011新年伊始,电视剧市场群雄并起、各显神通,各家电视台都希望在电视剧市场上分得一杯羹。从央视电视剧“开年大戏”的身上,人们看到的不仅仅是收视率以及市场份额,更多的还有对电视剧市场的引领及其背后隐藏的巨大的社会效益和经济效益。
Lunar New Year movie, watching TV to start the year. At the beginning of the 2011 New Year, the television drama market has been dominated by many people. Each television station hopes to gain a share in the television drama market. From CCTV “New Year ” body, people not only see the ratings and market share, but also lead the television market and the huge hidden social benefits and economic benefits behind.