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2013年12月12日下午,在中央电视台“全球财经论坛”上,中央电视台财经频道和中国品牌建设促进会、中国国际贸易促进委员会、中国资产评估协会、中国标准化研究院联合发布了2013年制造业自主品牌价值评价结果。评价结果显示,一批行业领先企业出现在发布名单前列。据悉,我国从2011年开始品牌评价试点工作,2012年颁布品牌价值评价国家标准,并对449家企业上市公司进行了试评价。2013年仍然遵循企业自愿参与,不收取任何费用的原则,以净利润5000万元为门槛指标,选取了
On the afternoon of December 12, 2013, CCTV Financial Channel and China Brand Building Promotion Association, China Council for the Promotion of International Trade, China Assets Appraisal Association and China National Institute of Standardization jointly released 2013 CCTV’s “Global Financial Forum”. Year manufacturing industry independent brand value evaluation results. Evaluation results show that a number of industry leaders appear in the forefront of the release list. It is reported that China started from 2011 brand evaluation pilot work, in 2012 the national standard of brand value evaluation was enacted, and 449 listed companies were evaluated. 2013 still follow the principle of voluntary participation of enterprises, do not charge any fees to net profit of 50 million yuan as a threshold indicator, selected