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当今科技日新月异,新闻传播媒介多元化、广告载体多样化,媒体格局正发生翻天覆地的变化。作为传统新闻媒体的报业市场持续低迷,一纸风靡天下情形已不复存在。面对挑战,各地报业积极探索多产业化经营路径,不断整合资源,进行产业转型升级。本文以当前纸质媒体面临的困境为背景,通过对我国传统报业发展中存在的问题进行分析,进而为传统报业的产业发展提出对策。
With the rapid development of science and technology, diversified news media, diversified advertising media, and drastic changes in the media landscape are under way. The newspaper market, as a traditional news media, has been in a downturn, and a piece of paper sweeping the world has ceased to exist. In the face of the challenges, the newspapers around the country actively explored the path of multi-industry operation, constantly integrated resources and carried out industrial transformation and upgrading. This paper, based on the current difficulties facing the paper media, analyzes the problems existing in the development of China’s traditional newspaper industry, and then puts forward countermeasures for the development of the traditional newspaper industry.