论文部分内容阅读
奢侈品牌,何以奢华到底?“七万茶厂不敌一个立顿!”“中国是全球最古老、最大的产茶国,然而至今没有一家全球性的茶叶品牌。德国不产茶叶,却占据了全球茶叶市场的绝大多数品牌!”中国茶叶品牌建设和营销处在相对低级的阶段,不但没有形成一个像“立顿”一样的世界性品牌,而且叫得响的全国性品牌也屈指可数。
Luxury brand, why luxury in the end? “Seventy thousand tea factory lost to a Lipton! ” “China is the world’s oldest and largest producer of tea, but so far there is no global tea brand.Germany does not produce tea, but Occupy the vast majority of the global tea market brand! ”Chinese tea brand building and marketing at a relatively low stage, not only did not form a like “ Lipton ”the same global brand, but also reverberating national brand Also a handful.