从“一张白纸”到年销5万辆重汽轻卡要用多久

• 作 者: 田野
• 出 处: 商用汽车新闻
• 发表日期: 2016年50期
• 关键词: 中国重汽 市场战略 汽车销售服务 从一 价值链营销 合作单位 差异化战略 黄标车 蔡东 中高端市场

发展中轻卡产品,是中国重汽改革重组以来的重要安排,也是几代中国重汽人的夙愿。5年前,中国重汽轻卡从一张“白纸”做起,凭借良好的品质、完善的服务以及坚持中高端的市场战略,逐渐获得了用户和市场的认可,连续多年实现市场大幅增长。特别是近两年来,在国内经济下行、轻卡行业整体萎缩的大背景下,中国重汽逆势而上,成为国内轻卡行业不可忽视的新力量。记者了解到,就济南轻卡部而言,在广大员工的

The development of light truck products is an important arrangement since the reform and restructuring of CNHTC and the wishful thinking of several generations of CNHTC. Five years ago, CNHTC Light Truck started its business from a “white paper” and gradually gained recognition from users and the market with its good quality, perfect service and up-to-date market strategy. increase. Especially in the past two years, under the backdrop of a downturn in the domestic economy and an overall slump in the light truck industry, CNHTC turned against the trend and became a new force that can not be ignored in the domestic light truck industry. This reporter learned that, in terms of Jinan Light Truck Division, the majority of employees